maccosmetics Verified 24. The 32 beauty product was promoted on MAC’s Instagram as a way for customers to re-create all the looks you love in the game. Comparing the gameplay of The Sims 4 with previous versions, Birch said, “It’s built for, I think, a younger generation who wants to play as a Kardashian who’s an influencer or whatever, but I want to play as a crazy burglar that goes around robbin’ people’s stuff. 4, MAC Cosmetics released a new eyeshadow palette that the company advertised as being inspired by the Sims video game series. This updated approach from EA towards the fourth installment of the franchise demonstrates its desire to keep valuable IP perceived as fresh and relevant to a new generation of gamers. You’ve got a bit of history.” The custom graveyard was one of my favorite tips to test out, and I might have gone a little overboard when creating the Spritzer’s family plot!Ĭonceived as existing within an alternate universe, The Sims 4 does not follow the previously created timeline. Then you’ve got a graveyard in the backyard. “I use the cheats a lot to age people, kill the parents, age their parents, kill them, and so on. If youve been missing your regular beauty routine youre definitely going to want to get The Sims 4 because theyve teamed up with the iconic beauty brand MAC Cosmetics and now you can fully glam your Sims character. “When Sims 4 first came out there were no family trees, lore, or previous story lines, so you had to make it up yourself,” Birch said. Sims 4 CC Make Up: Anastasia Beverly Hills matte liquid lipstick from Simpliciaty Sims 4 Downloads. While recording for her channel, “I go back to that place where I’m on my own and putting all these crazy voices on.”Ĭreate Your Own Lore With a Custom Graveyard Now, however, things have changed and beauty behemoth MAC Cosmetics is joining forces with The Sims 4 to bring full-on, customizable makeup looks to your Sim friends. MAC COSMETICS Warm Neutral Eyeshadow - Kenzar-sims. “When I was little, I used to play with my sister’s dolls all the time,” Birch said. Each look will have the MAC logo on it, but to see all of them at once, you can also simply filter by Style > MAC Cosmetics.
To give your Sim a MAC-over, simply go into the makeup category in Create-A-Sim mode.
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Harnessing an intoxicating charisma on camera, Birch has a knack for coining catchphrases that would make the cast of The Real Housewives of Beverly Hills green with envy. The cosmetics company collaborated with everyones favorite virtual simulation game, creating a series of exclusive beauty routines that can now be used in Sims 4. The new styles include four eye shadows, two eyeliners, two blushes, and four lipsticks in a multitude of MAC-inspired hues. She started uploading humorous videos featuring gameplay from The Sims, with titles like “ The Sims 4 Apocalyptic Lifestyle Yes Thats Happening” and “ Meet Becky the Most Stunning Cat in the Sims 4,” carving out a unique YouTube niche with a mixture of Sims gameplay, makeup tutorials, and the occasional Jennifer Coolidge impression. With live events canceled in the foreseeable future, the transgender artist and drag performer was playing countless hours of The Sims and not feeling incredibly productive. Read ahead to get a closer look and shop.Sign up for our Games newsletter and never miss our latest gaming tips, reviews, and features.īirch started creating Sims YouTube videos around a month before the first coronavirus lockdown in England. The MAC x The Sims 4 Eyeshadow Palette ($32) is currently available now (online only) while supplies last. " one of my favorite curated palettes, as it offers versatile color combinations in textures ranging from frosty to pearl to luster."
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"This palette works for every skin tone and every age, which is the collective goal for both of our brands," Romero Jennings, MAC's director of makeup artistry, said in a press release. It will feature nine neutral shades with a range of shimmery and matte finishes, and is meant to work for everybody. MAC Cosmetics also got in on the ACNH fun by doing the latter, and now it's teaming up with another popular game series on something equally exciting.Īfter collaborating last summer on featured looks that could be used on characters within the game, MAC and The Sims 4 are teaming up again, this time for a limited-edition eyeshadow palette. Over the summer, as Animal Crossing: New Horizons became peoples' go-to source of escapism in the midst of the pandemic, several companies like Tatcha and Givenchy used the platform as an opportunity to launch something new or allow users the opportunity to have their avatars wear the products. It's no longer out of the ordinary for beauty brands to team up with popular video games to create special-edition products and in-game features.